May 09, 2010

Baby Magic has awarded The Richards Group brand advertising duties, which will include creative and strategic planning.  “We see this partnership as an opportunity to help restore credit that the Baby Magic brand deserves,” said Shelley Swan, principal of The Richards Group. “We’re here to make it a household name again.”

The agency’s first assignment will be the execution of a national magazine campaign on behalf of Baby Magic in the fall.

About The Richards Group

The Richards Group, located in Dallas, is the largest independent branding agency in the nation. Agency clients include the standard-setting brands of Advance Auto Parts, Amstel Light, Bridgestone, Chick-fil-A, Firestone, Fruit of the Loom, GameStop, The Home Depot, MetroPCS, Motel 6, Orkin, The Patrón Spirits Company and Red Lobster. Total billings for the agency were $1.25 billion in 2008. The Richards Group can be found at www.richards.com.